SEO Software: Pros and Cons
SEO Tools: Pros and Cons
One of the recent trends in a nowadays SEO is a tendency to abandon utilizing automated SEO software. It is even said that using automated software can harm your search engine rankings. On the other hand, search engine optimization is a field where the volume of dull routine actions is huge. Performing all of it manually is much more difficult and is a real waste of time. So in this text we will split different SEO software into groups basing on its purpose and will try to find which jobs can be performed by hand indeed, and which ones are better to apply automatically.
1) Content creation. There are hundreds of applications that supply automatic synonymizing of any given text. There are tools that even claim to create human-readable texts produced fully automatically. However, until software will begin to understand the sense of a text, they won’t be able to produce a more or less readable automated content. That is why this action should be performed 99% manually for now. Hire a good copywriter and make a quality content for your site, instead of putting those funds into some “powerful” tool that does this automatically.
2) Gaining backlinks. This is the second vital SEO action, though somebody could name it the first. A quality link building requires you to scroll through a bunch of potential link partners and filtering only those sites that are closely related to your one, with a quality content and a trust rank at the same time. This work can be automated for a small percent, because you don’t have to find appropriate linking sites by hand. Though, the final judgement still is upon you. It is you who should measure the quality of websites and judge their relevance to your theme. Finding link partners is merely 10% of the entire job. The rest is done manually.
3) Monitoring search engine positions. In short, you need this to monitor your efforts – whether you’re doing ok, or your activity misses the target. One of the most frequent mistakes with this task is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. Generally, you don’t need that amount. If your site isn’t located within the first 20-30 positions – nobody finds it anyway. So in a SEO practice it is better to restrict search engine position checks with first 40-50 results. However, if there is a large number of keywords to monitor, the process may still eat a large amount of time. And here is where an automatic tool is really needed! With an automated rank monitor you can save a lot of of hours comparing to what you would spend if did that manually. However, you should only use search engine friendly software, to avoid possible worries with your IP being blocked by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite easily. However, true gems in that field are still achieved through a manual job.
5) Discovering keyword synonyms related to your field is another job that is automated easily. And you are really cheating yourself if you think that you can handle without any of the automated tools over there. You can save a lot of time and lose virtually nothing. There are hundreds of methods of finding quality keywords and many of them can be dug through automatically.
So, every SEO work needs its own approach on SEO software. Some tasks are automated easily as shown above, while others still require you to work with your hands and your brain.